Just Follow the Money
It’s often the premise of T.V. dramas. It’s also a common plot found far too often in Channel Rep incentive programs as manufacturers use awards alone (usually non-cash) to try to persuade participants...
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Getting Channel Rep Incentives Down to a Science
If you’re like many people, you may have bid a fond farewell to studying science as you left your last biology class back in school – wondering how this would ever apply “in the real world”. But the...
View ArticleFour Key Components to Designing Effective Channel Rep Incentive Programs
Incentive programs for Reps in the channel are generally one size fits all. Unfortunately, this type of approach does nothing but encourage a bidding contest for Rep attention. But using data...
View ArticleTwo Proven Messaging Techniques Can Help You Personalize Relationships with...
The fact that human beings are all very different has been long clichéd for a reason: it’s true. So even though two people might need to hear the same message, the way in which the messaging is...
View ArticleUse Game Mechanics and Other Engagement Techniques to Further Develop the Rep...
No, we’re not suggesting encouraging Reps to play games at their computer or spend countless hours trying to master the latest app they’ve downloaded. Game theory is the application of game mechanics...
View ArticlePredictive ROI by Converting Channel Reps into True Ambassadors
Thoughts from BAPTIE Channel Focus Today we welcome Charles Purvis as a guest blogger. Charles is the Solution Leader for Sales and Channel Solutions for Maritz Motivation Solutions. His knowledge of...
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